2016 MmoGah Annual Conference

TL;DR

  • MmoGah achieved first-page Google rankings for all major MMO gold keywords in 2016
  • Customer service excellence became the cornerstone of customer retention and loyalty
  • SEO team implemented advanced tools and strategies for sustained market dominance
  • Innovative partnerships with Twitch and YouTube expanded brand reach significantly
  • Company culture built on seven core values drove 10+ years of continuous growth

The year 2016 marked a transformative period for MmoGah, characterized by unprecedented achievements in both customer service optimization and search engine visibility. Our strategic focus on high-efficiency support systems and sophisticated SEO methodologies propelled us significantly beyond previous performance benchmarks. This remarkable progress stems directly from our dedicated customer base’s unwavering support combined with our team’s exceptional commitment to excellence. Looking ahead to 2017, we’re positioned to build upon this momentum while introducing innovative service enhancements.

Recently, MmoGah conducted its comprehensive 2016 Annual Conference, bringing together our entire workforce for an intensive three-hour strategic session followed by celebratory festivities. The conference structure encompassed several key components detailed in subsequent sections.

Opening Keynote Address

CEO Meihong Zhang delivered an inspiring keynote presentation to the assembled MmoGah team, commencing with a detailed analysis of the company’s 2016 performance metrics. The data revealed consistent growth patterns across all operational segments, with particular dominance in search engine rankings for MMORPG currency terms. Critical keywords including “ffxiv gil,” “roi gold,” and “bns power leveling” maintained premier positions, while “fifa 17 coins” secured the second overall position among gold marketplace competitors.

Our currency delivery services received substantially increased customer validation throughout the year, representing our most significant achievement. The pursuit of “Best Customer Service” has remained our foundational objective since MmoGah’s establishment in 2006, prompting planned team expansion for 2017 service optimization. Over more than a decade of operation, our organization evolved from modest beginnings to its current market-leading stature, guided consistently by seven operational principles: “Kindness, Generous, Honesty, Hardwork, Persistence, Perfection, and Intelligence” that every team member embodies. The presentation concluded with forward-looking strategic initiatives, including expanded MMO coverage and potential diversification into complementary market sectors.

Customer Service Manager, SEO Manager, Customer Service Representative and SEO Representative Annual Summaries

Gu Hong, heading MmoGah’s Customer Service division, highlighted the department’s accelerated operational tempo driven by substantial order volume increases throughout 2016. Despite processing elevated transaction quantities daily, our service representatives maintained exceptional responsiveness and detailed attention to every customer inquiry. This commitment to service excellence explains why returning clients consistently select MmoGah for their currency needs—valuing not just our competitive pricing, security protocols, and rapid delivery systems, but primarily our unparalleled customer support experience. For the upcoming year, the department will intensify focus on comprehensive MMO ecosystem knowledge acquisition and communication technique refinement, targeting enhanced service delivery capabilities.

Rongrong Fu, overseeing MmoGah’s SEO operations, reported significant departmental advancements during the previous year. All targeted MMO search terms achieved first-page Google positioning, with substantial increases in content engagement metrics and click-through rates compared to previous periods. Implementation of sophisticated SEO instrumentation combined with team competency development produced these results. In 2017, the team will deepen their expertise in advanced search optimization methodologies while identifying additional strategic tools to accelerate new keyword ranking achievements.

Wu Di, recognized as Customer Service excellence exemplar, contributed extensive insights derived from nearly eight years of MmoGah service tenure. As our most experienced team member, he emphasized the critical importance of seamless coordination between Customer Service and SEO functions for organizational development. Both departments require enhanced communication channels and collaborative planning sessions. Comprehensive market research and resource assessment must precede integration of new MMORPG titles. Additionally, he identified specific procedural refinements requiring attention and proposed targeted improvement strategies.

Meilin Tang, distinguished SEO representative, outlined her pioneering initiatives throughout 2016, beginning with link network development, progressing through Twitch TV sponsorship programs, and advancing to YouTube partnership initiatives. These three innovative approaches encountered significant implementation challenges during initial phases, characterized by substantial investment requirements and limited initial returns. Fortunately, we successfully navigated this difficult period, attracting committed partners who diligently fulfilled our collaboration requirements. MmoGah extends sincere appreciation to all our strategic allies. For 2017, we plan increased YouTube sponsorship allocations while pursuing multilingual, long-term partnership opportunities to expand global market penetration.

Annual Conference Dinner

 

 

 

 

 

Action Checklist

  • Conduct comprehensive SEO audit of current MMO keyword rankings and identify expansion opportunities
  • Implement customer service training program focusing on MMO-specific knowledge and communication techniques
  • Develop cross-department collaboration protocol between customer service and SEO teams
  • Establish partnership evaluation framework for Twitch and YouTube sponsorship programs
  • Create multilingual content strategy to support global market expansion initiatives

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